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Webinar: Beyond Buzzwords - Real Talk for Real Sustainability Results

  • Tuesday, September 09, 2025
  • 12:00 PM - 1:00 PM
  • Virtual

Registration

Register

Beyond Buzzwords:
Real Talk for Real Sustainability Results


Tuesday, September 9, 2025

Virtual Session 12:00 - 1:00 PM (CT)


About the Presentation:  

Using storytelling and strategic messaging, this webinar will explore ways for participants to communicate the benefits of green buildings and sustainable development to all audiences, regardless of their goals and perspectives. 


Questions Methodology

Photo by Jason Leung on Unsplash

The webinar will be organized around 10 questions that ask the questions people want to know.

At least 5 of these questions will be pre-prepared. The remaining questions will be crowd-sourced from webinar participants in advance of the webinar.

Sample Questions: Add Your Questions Now on the Registration form.

  1. For clients who don’t really care about sustainability, what are some reasons that they might want to pursue LEED or any other certification?
  2. How can we convince building owners to focus on lifecycle costs of a building versus first-costs?


Learning Objectives 

  1. Participants will learn ways to identify clients’ concerns and learn tools for communicating business advantages in language that reflects their values and goals. 
  2. Attendees will learn how to help clients understand efficiency and responsible resource management in ways that benefit them from a business perspective, considering economics, stewardship, and business continuity.
  3. Learners will explore how preparing for unexpected circumstances such as extreme weather events can help to strengthen company infrastructure and operational readiness, ensuring long-term stability and adaptability in changing environmental conditions.
  4. Participants will discover how buildings designed for health and well-being can reduce healthcare costs, improve productivity, and support a strong and loyal workforce.
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