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Taboo Terminology: Reframing the Green Building Conversation

  • Tuesday, June 23, 2026
  • 12:00 PM
  • Zoom Connection near you

Taboo Terminology:
Reframing the Green Building Conversation

Tuesday, June 23
12:00 - 1:00 p.m.
Free Webinar Session

You Can't Say THAT!

USGBC Texas is partnering with CLF Texas to host "Taboo Terminology: Reframing the Green Building Conversation," an interactive workshop designed just for sustainability professionals led by Garrett Ferguson, Julie Hendricks, and Tricia Loe.  This session will focus on communicating sustainability by identifying shared values with stakeholders and building on common ground, rather than using language that may create resistance.

      

Please join us on Tuesday, June 23rd at 12:00 p.m. (CST) for tips on how to reframe the green building conversation with language and values that shareholders can actually relate to.  Garrett, Julie, and Tricia have pulled together their extensive knowledge and experience to make the business case for sustainability measures.

A timely conversation with a great group of professionals.

Can't wait to see you there!

 

Register Now!

Speakers:

Garrett Ferguson

Garrett is a visionary leader in sustainable commercial real estate, revolutionizing approaches from individual interiors to expansive portfolios. A master of big-picture thinking, he champions cross-disciplinary collaboration, breaking down communication barriers to drive innovation. His architectural background empowers him to identify critical intervention points throughout the design and construction process, maximizing impact while optimizing costs.

A dynamic workshop facilitator, Garrett has spearheaded LEED certification for 5M+ square feet of building space across diverse rating systems, including complex multi-certification projects integrating WELL, FitWel, and ILFI Zero Carbon. He firmly believes that transforming how we design, construct, and operate buildings is a cornerstone of global betterment, recognizing the profound influence our built environment has on shaping human lives and experiences. Garrett serves on the North Texas Regional Council of USGBC Texas.

Julie Hendricks

As Senior Building Standards Manager for Amazon Global Real Estate and Facilities, Julie creates and implements decarbonization standards for Amazon's global office portfolio. She has more than 20 years of thought-leading practical experience in the realm of sustainable buildings. A licensed architect and LEED Fellow, she has guided the sustainability process and goals for over three hundred building projects, some groundbreaking. She currently serves as Co-Chair of the USGBC Arizona chapter, and has held many other volunteer positions within USGBC. She has delivered many successful interactive sustainability workshops, including several at Greenbuild.

Tricia Loe

Tricia Loe is the President and Founding Principal of Sustainable Concepts, a firm dedicated to assisting AEC companies in achieving their sustainability objectives. She is an expert in guiding clients through the process of obtaining LEED green building certification and WELL building certification. Tricia is a prominent figure in professional organizations within the green building community. She currently serves as the Chair of the US Green Building Council (USGBC) Texas chapter and is a former Chair of the Dallas AIA Committee on the Environment. She earned her BS in Mechanical Engineering from Louisiana State University (LSU) and an MBA from Southern Methodist University (SMU).



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